The Heart Truth, its logo, The Red Dress, and Heart Disease Doesn't Care What You Wear—It's the #1 Killer of Women are registered trademarks of HHS. Red Dress and Red Dress Collection are service marks of HHS. National Wear Red Day is a registered trademark of HHS and AHA.
In 1999, The National Coalition for Women with Heart Disease, the only patient-centered organization for women with heart disease, was founded by three women who had heart attacks in their 40s and faced hurdles such as misdiagnosis and inadequate treatment. The coalition now has thousands of members creating a wide support network, providing educational seminars and advocating for legislations promoting women’s heart health.
In 2002, National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health, started the Heart Truth Campaign to raise awareness about heart disease and its risk factors in women and to motivate women to take action to prevent the disease. The Heart Truth Campaign adopted the Red Dress℠, as the national symbol for women and heart disease.
Since 2003, the first Friday of each February, the National Wear Red Day® , is spent with activities to bring attention to this silent killer of women. Everyone is encouraged to wear red, raise their voices, know their cardiovascular risk and take action to live longer, healthier lives. Next Wear Red Day will be on Feb 6th, 2015.
In 2004, the American Heart Association (AHA) initiated the Go Red For Women Campaign, a “passionate, emotional, social initiative designed to empower women to take charge of their heart health.” Visit their website to get heart healthy recipes, to share your story, to read others’ stories, to become an advocate for women's heart health at the national level.
In 2008, Centers for Disease Control and Prevention developed the WISEWOMAN program. The program aims to provide screening and intervention for heart disease in low-income women aged 40–64 years. Unfortunately, the WISEWOMAN Program is available only in 21 states and Georgia is not one of them.